TRASH THE ADS
Hit delete on everything possible.
Every online ad leaves a footprint — even after it stops running. Digital campaigns remain stored on ad servers, consuming energy and generating CO₂ long after their runtime.
Facts & Figures
A digital advertising campaign emits around 5.4 tons of CO₂.
On average, a digital advertising campaign emits approximately 5.4 tons of CO₂, which is roughly equivalent to the annual emissions of a petrol or diesel car. Source
Storing 100 GB for a year of data results 200kg of CO₂.
Saving and storing 100 gigabytes of data in the cloud per year results in a carbon footprint of about 0.2 tons of CO₂, based on the typical U.S. energy mix. Source
Ad campaign gets hosted up to 2 years after their runtime.
Most ad campaigns remain stored on servers for up to two years after their runtime—silently consuming energy and generating CO₂ long after they’ve served their purpose.
Together
- as an industry -
we can make a change.
- as an industry -
we can make a change.
Join the pledge to delete the ads after their runtime. Because sustainability is not a sprint its a marathon.
Join the Initiative
Simply fill out this form to become part of the TRASH THE ADS campaign and help to keep advertising as clean as we can.
Brands who already joined >
- Join now and see your brand name here //