TRASH THE ADS
Hit delete on everything possible.
Every online ad leaves a footprint — even after it stops running. Digital campaigns remain stored on ad servers, consuming energy and generating CO₂ long after their runtime.
Facts & Figures
A digital advertising campaign emits around 5.4 tons of CO₂.
On average, a digital advertising campaign emits approximately 5.4 tons of CO₂, which is roughly equivalent to the annual emissions of a petrol or diesel car. Source
Storing 100 GB for a year of data results 200kg of CO₂.
Saving and storing 100 gigabytes of data in the cloud per year results in a carbon footprint of about 0.2 tons of CO₂, based on the typical U.S. energy mix. Source
Ad campaign gets hosted up to 2 years after their runtime.
Most ad campaigns remain stored on servers for up to two years after their runtime—silently consuming energy and generating CO₂ long after they’ve served their purpose.
Together
- as an industry -
we can make a change.
- as an industry -
we can make a change.
Join the pledge to delete the ads after their runtime. Because sustainability is not a sprint its a marathon.
Join the Initiative
Simply fill out this form to become part of the TRASH THE ADS campaign and help to keep advertising as clean as we can.